Jacob's '1885' registered trademark used on several lines of biscuits
Jacob's cream crackers
Jacob's is a brand name for several lines of biscuits and crackers in Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. In the UK, the brand name is used under license by United Biscuits, part of Pladis.
Ambrose Mendy (UK) ate three cream crackers in 34.78 seconds at the studios of LBC radio, London, UK on 9 May 2005. All records listed on our website are current and up-to-date. For a full list of record titles, please use our Record Application Search. The footages will be featured on Jacob’s YouTube channel. Jacob’s Original Cream Cracker With Special Sleeve At retail level, the Jacob’s Original Cream Cracker are sleeved featuring some of the Original Malaysian icons, namely Tuanku Abdul Rahman, Tan Sri P Ramlee and Datuk Nicol David. These are available on both the tin and the pack.
History[edit]
View of the production floor, Jacob's Ireland factory, 1910
The originator of the Jacob's brand name was the small biscuit bakery, W & R Jacob, founded in 1851 in Bridge Street, Waterford, Ireland by William Beale Jacob and his brother Robert. It later moved to Bishop Street in Dublin, Ireland, with a factory in Peter's Row. A factory in Aintree, Liverpool was opened in 1914.
Jacob's Bishop Street premises was one of several prominent Dublin buildings occupied by rebels during the Easter Rising of 1916
In 1922 a separate English company was formed, W & R Jacob (L'pool) Ltd.[1]The two branches separated, with the Dublin branch retaining the W & R Jacob name while the Liverpool branch was renamed Jacob's Bakery Ltd. In the 1970s, W & R Jacob in Dublin merged with Boland's Biscuits to form Irish Biscuits Ltd. and moved to Tallaght, Ireland. The Liverpool factory joined Associated Biscuits in 1960, which was purchased by Nabisco in 1982.[2]
In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by the French company Groupe Danone. In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group.[3][4] With the acquisition of Groupe Danone's biscuit division by Kraft Foods, the production and sales of Jacob's biscuits in Malaysia are done through Kraft Foods Malaysia.However, only days later the Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring the Irish portion.[5][6][7]Fruitfield Foods was subsequently renamed the Jacob Fruitfield Food Group and is now part of the Valeo Food Group. Valeo Foods was established in September 2010 through the merger of Batchelors and Origin Foods.[8]
Since their acquisitions, United Biscuits and Jacob Fruitfield Food Group have sparred in court over the use of the Jacob's brand name.[9][10]
Jacobs Crackers Uk
In 2009, after 156 years of making biscuits in Ireland, Jacob Fruitfield shut its Tallaght plant. 220 jobs were lost while the company retained around 100 staff in a variety of roles.[11]
Industrial relations[edit]
The well-known activist and trade union organizer Rosie Hackett worked for some years as a messenger for Jacob's. At that time the working conditions in the factory were poor. On 22 August 1911 Hackett helped organize the withdrawal of women's labor in Jacob's factory to support their male colleagues who were already on strike. With the women's help, the men secured better working conditions and a pay rise. Two weeks later, at the age of eighteen, Hackett co-founded the Irish Women Worker's Union (IWWU) with Delia Larkin. During the 1913 Lockout Hackett helped mobilize the Jacob's workers to come out in solidarity with other workers, they in turn were locked out by their own employers. In 1914 her Jacob's employers sacked her over her role in the Lockout.[12]
Aintree factory[edit]
The Aintree site, which opened in 1914, was Jacob's first English factory, and remains the primary producer of Jacob's products in the UK, including Cream Crackers and Twiglets.[13] The factory produces over 55,000 tonnes of products each year and, in 2015, received a £10 million investment from United Biscuits to further boost output.
See also[edit]
References[edit]
- ^The History of Advertising Trust (2011-06-10). '1958 Jacobs Club Biscuit (00_00_1958 HAT_20_01)'. Archived from the original on 2011-09-29. Retrieved 2011-08-13.
- ^Liverpool Record Office (2011-08-13). 'W & R Jacob Ltd.; 1839-'. Archived from the original on 2012-05-09. Retrieved 2011-08-13.
- ^'Groupe Danone Sells Biscuit Operations in the UK and Malaysia' (Press release). Groupe Danone. 2004-07-23. Archived from the original on 2006-05-16. Retrieved 2007-10-30.
- ^'UB to Acquire Jacob's' (Press release). United Biscuits. 2004-07-23. Archived from the original on 2008-02-12. Retrieved 2007-10-30.
- ^'Groupe Danone Has Just Finalized the Sale of its Biscuit Operations in the Republic of Ireland (W & R Jacob Ltd.) to Fruitfield Foods Ltd' (Press release). Groupe Danone. 2004-08-03. Retrieved 2007-10-30.[permanent dead link]
- ^'Update on UB's Acquisition of Jacob's' (Press release). United Biscuits. 2004-08-03. Archived from the original on 2008-02-12. Retrieved 2007-10-30.
- ^'Fruitfield Foods Buys W&R Jacob' (Press release). Jacob Fruitfield Food Group. 2004-08-03. Retrieved 2007-10-30.
- ^'Origin Foods & Batchelors merge to form Valeo'. RTÉ News. 2010-09-10.
- ^RTÉ News (2007-10-01). 'Legal Battle Over Fig Roll Packaging'. Retrieved 2016-10-13.
- ^RTÉ News (2007-10-03). 'McVitie's Ordered to Change All Packaging'. Retrieved 2016-10-13.
- ^RTÉ News (2009-05-22). 'Jacob's ends production after 156 years'. Retrieved 2009-08-06.
- ^'A working class hero, and a woman to boot: A child of the Dublin tenements, Rosie Hackett put her life on the line for justice'. ProQuest1428199903.Cite journal requires
|journal=
(help) - ^'United Biscuits celebrates centenary at Jacob's Aintree factory'. United Biscuits. Retrieved 27 September 2018.
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Jacob%27s&oldid=991864237'
The late Tunku Abdul Rahman Putra Al-Haj, the Father of Independence; the late Tan Sri P Ramlee, the silver screen legend; and Datuk Nicol David, the greatest woman squash player of all time, are some of the many iconic figures who have inspired Jacob’s to embark on its The Original Cream Cracker Celebrates Original Malaysians campaign in conjunction with Merdeka.
As the nation celebrates its 62nd year of Independence this year, Jacob’s, a biscuit brand under snacking powerhouse Mondelez International, aims to put a spotlight on some of Malaysia’s greatest icons in recognition of their accomplishments in being the first, the best, and the original of their crafts.
Commenting on the campaign, Raja Zalina Raja Safran, Head of Corporate and Government Affairs, Mondelez International (Malaysia) said, “Jacob’s biscuits have been in Malaysia for 66 years, even before Malaysia gained its Independence in 1957. Because of its long-standing presence in Malaysia, Jacob’s has always been known as the original cream cracker by consumers. The way we manufacture Jacob’s crackers may have evolved over time, but the one thing that has remained the same is its original recipe and distinctive taste, which our loyal fans know so well.
“Jacob’s The Original Cream Cracker Celebrates Original Malaysians campaign is our way of celebrating the rich history of our nation and looking back upon what has been accomplished thus far. This Merdeka, we could do with more of such reminders about all the things that make Malaysia great!” added Raja Zalina.
“Jacob’s The Original Cream Cracker Celebrates Original Malaysians campaign is our way of celebrating the rich history of our nation and looking back upon what has been accomplished thus far. This Merdeka, we could do with more of such reminders about all the things that make Malaysia great!” added Raja Zalina.
The Jacob’s Original Cream Cracker Celebrates Original Malaysians campaign will feature eight inspiring and original Malaysian personalities who are legends in their own fields:
1.Tunku Abdul Rahman – the first Prime Minister of Malaysia who gave Malaysia its independence.
2.Tan Sri P Ramlee – regarded as a national treasure in the local entertainment industry for his contribution to the movie and music industry, and literary works.
3.Datuk Nicol David – the best squash queen who is well known for being the longest reigning world squash champion and for bringing squash to the international arena.
4.Bram Lee – the first Malaysian YouTube star to hit 1,000,000 subscribers, and the original young figure in the field of social media.
5.Farah Ann – an internationally acclaimed gymnastic icon, the first Malaysian personality in her sport.
6.A Chandramalar – also known as the Woman of Steel, she was the first Malaysian trailblazing policewoman to head the Anti-Vice Branch in Penang.
7.Marina Ahmad – the Mount Everest conqueror, she was the first Malaysian woman to reach the summit of Mount Everest.
8.Yaashwin Sarawanan – the Human Calculator and youngest personality on this list is being celebrated as the first Malaysian to emerge runner-up on ‘Asia’s Got Talent’.
2.Tan Sri P Ramlee – regarded as a national treasure in the local entertainment industry for his contribution to the movie and music industry, and literary works.
3.Datuk Nicol David – the best squash queen who is well known for being the longest reigning world squash champion and for bringing squash to the international arena.
4.Bram Lee – the first Malaysian YouTube star to hit 1,000,000 subscribers, and the original young figure in the field of social media.
5.Farah Ann – an internationally acclaimed gymnastic icon, the first Malaysian personality in her sport.
6.A Chandramalar – also known as the Woman of Steel, she was the first Malaysian trailblazing policewoman to head the Anti-Vice Branch in Penang.
7.Marina Ahmad – the Mount Everest conqueror, she was the first Malaysian woman to reach the summit of Mount Everest.
8.Yaashwin Sarawanan – the Human Calculator and youngest personality on this list is being celebrated as the first Malaysian to emerge runner-up on ‘Asia’s Got Talent’.
“We are truly honoured to be associated with these Original icons who are also original in their own way. Their passion and commitment continue to inspire us to be proud Malaysians,” commented Raja Zalina.
Farah Ann, who grew up enjoying Jacob’s cream crackers said, “It is truly an honour to be part of this campaign and be in the same league with these amazing icons who are Original Malaysians. I am blessed. Thank you Jacob’s Original Cream Cracker.”
The campaign, which kicked off in August, will end on Malaysia Day (16 September). It will comprise:
a.TV commercial
The 60” and 15” commercial depicts the story of the Original Malaysian icons. It is brought to ‘live’ through the fine craftsmanship that is engraved on Jacob’s Original Cream Cracker. Firstly, every action of the respective icon is sketched out, then carefully and meticulously laser engraved on Original Cream Cracker to capture each frame as a stop motion film. It is featured on both TV and digital platforms.
The campaign, which kicked off in August, will end on Malaysia Day (16 September). It will comprise:
a.TV commercial
The 60” and 15” commercial depicts the story of the Original Malaysian icons. It is brought to ‘live’ through the fine craftsmanship that is engraved on Jacob’s Original Cream Cracker. Firstly, every action of the respective icon is sketched out, then carefully and meticulously laser engraved on Original Cream Cracker to capture each frame as a stop motion film. It is featured on both TV and digital platforms.
b.Behind the Scenes Video
A special behind the scenes video was created to capture the making of #TheOriginal 60” TV commercial that was produced over 3 days using Jacob’s Original Cream Cracker. Computer graphics were used for the previsualisation to determine the placement of the cracker, the movement of the camera and timing aspect. Various engraving techniques were tried out for two months, and finally for the shoot, laser engraving was used. This video was further enhanced and supported with comments, the idea, concept and the production of the commercial. The footages will be featured on Jacob’s YouTube channel.
A special behind the scenes video was created to capture the making of #TheOriginal 60” TV commercial that was produced over 3 days using Jacob’s Original Cream Cracker. Computer graphics were used for the previsualisation to determine the placement of the cracker, the movement of the camera and timing aspect. Various engraving techniques were tried out for two months, and finally for the shoot, laser engraving was used. This video was further enhanced and supported with comments, the idea, concept and the production of the commercial. The footages will be featured on Jacob’s YouTube channel.
c.Jacob’s Original Cream Cracker With Special Sleeve
At retail level, the Jacob’s Original Cream Cracker are sleeved featuring some of the Original Malaysian icons, namely Tuanku Abdul Rahman, Tan Sri P Ramlee and Datuk Nicol David. These are available on both the tin and the pack.
At retail level, the Jacob’s Original Cream Cracker are sleeved featuring some of the Original Malaysian icons, namely Tuanku Abdul Rahman, Tan Sri P Ramlee and Datuk Nicol David. These are available on both the tin and the pack.
Jacobs Cream Crackers World Record Search
d.Personalised Cracker Souvenir
Consumers will be able to own a personalised cracker souvenir as they select from eight specially crafted Malaysian-themed crackers. They will also be able to witness the engraving process of the personalised cracker. This can be experienced at selected AEON, Tesco, Giant and Mydin retail outlets around the country throughout the campaign duration.
Consumers will be able to own a personalised cracker souvenir as they select from eight specially crafted Malaysian-themed crackers. They will also be able to witness the engraving process of the personalised cracker. This can be experienced at selected AEON, Tesco, Giant and Mydin retail outlets around the country throughout the campaign duration.
A Chandramalar, reminiscing about her younger days, added, “My parents introduced me to Jacob’s cream crackers at a very young age. Today, I am extremely excited to see my image on my favourite cracker. I never imagined being recognised by this brand, especially during this Merdeka”.
Take this opportunity to own a personalised Jacob’s cracker and be the proud owner of the limited edition Jacob’s Original Cream Cracker tin or special Merdeka sleeves. Make this Merdeka extra special and Celebrate the Original Malaysians with Jacob’s Original Cream Cracker!